Amore & Vita-A History of Success

Amore & Vita has a long history! Born in 1948 from the cycling-blooded Fanini family; it has been the "Love and Life" message through cycling the on the streets all around the world for the past 15 years. During these years of professional cycling, we’ve discovered more than 4000 athletes, many of which became very big champions (the greatest examples are Mario Cipollini and Michele Bartoli, Andrea Tafi and Rolf Sorensen). In this great period of existence our riders have won 36 Italian national championship titles, 12 World championship titles, 15 stages at the Giro d’Italia and more than 500 international competitions across the world.

We have created many initiatives to honor the moral values of life, but above all we are still leading in cycling’s big struggle against doping. This initiative is the basis for a strong ethical vision in cycling that will become a point of reference for all the people who love clean and pure sport.

Our team, for the racing season 2008, will composed as this year, purposely by young talents coming from several different countries along with champions who will teach and guide them to ethically successful careers as pro cyclists. All this is done to show, most of all in these day, the importance of sport for the union of people and to give the opportunity to these guys - who are coming from countries where cycling is on phase of development - to show their own possibilities.
At the present time, Amore & Vita – McDonald’s is one of the best Continental teams in the world.

Our ideal partner is the one who understands and appreciates the importance to contribute to the message of "Love & Life" not just emphasize sporting results.

We invite you to visit our sites at the following address www.amoreevita-mcdonalds.it and www.cristianfanini.com, to gain a better understanding of who we are and how much potential our group has. Hopefully you will understand the importance in becoming our partner, and associate your name next to a great brand as our main sponsor: McDonald’s (and Coca – Cola).

Work with us: become part of the team, of our values.

SPONSORSHIP INTRODUCTION

Introduction

Team Amore & Vita – McDonald’s is proud of its many sponsors. We strive to develop close, friendly relationships built on trust and work to deliver visible results for both parties.

Our sponsors benefit from Team's strong organisation and extensive experience in sports marketing and sponsorships.

It is possible to arrange both big and small sponsorships for a company. There are many different opportunities for cooperating with Team Amore & Vita – McDonald’s, and we are always keen to discuss new possibilities and concepts.

It is our ambition to develop strong partnerships that generate business results for both parties. We strive to work with companies that see perspectives and opportunities in long-lasting relationships and that want to be part of a visionary team.

SPONSORSHIP CONCEPT

Concept

The fact that Team Amore & Vita – McDonald’s participates in professional cycling tours nearly all over the world is reflected in our collaboration with sponsors, many of whom take advantage of the opportunity available to access international markets, while others focus on their national market with great success.

Team Amore & Vita – McDonald’s attracts extensive international media coverage, giving our sponsors wide exposure on TV, in newspapers and magazines, etc. on a variety of markets. This exposure is used to strengthen sponsor brands and increase awareness of the company. In addition, our sponsors actively work to exploit the link to Amore & Vita's values as part of the means for developing their brand.

Philosophy We do many things differently on our team and we intend to keep it that way. We have a set of values and apply special methods that are all part of a particular philosophy. This is something we have worked on for a few years now, and I think this past season was the first one in which our techniques truly showed their worth. Ideas such as teamwork, coaching and professionalism are new in cycling sports. It takes time to turn something like this into actual practice, but we have come a long way. We are now known as the team that takes its staring position in the team rather than the individual. I am convinced that this idea has contributed to the success we have achieved for the cycling Team Amore & Vita – McDonald’s and the company Fanini Sport Srl.

Not everyone believes in what we do. That is fine with me: I am happy knowing that our team is different, expecially because of the big struggle we proudly lead against Doping. I am even happier knowing that we have delivered results in both sports and business that speak for themselves. Our team possesses something that many others would like to have because we have started to build from the bottom and with the right tools. This has helped to create our image as a team where things actually work and where the riders have the best opportunities for development. We are proud of this image, and acknowledge that there are responsibilities and work involved in maintaining it. Our foundation is in place, and it is the result of intense work contributed by everyone who is on or around the team.

The entire team looks forward to continuing in the same style in the new seasons.

Mine and my father’s values are the foundation of our company. They form the basis for how we work. We put our values into practice everyday: with our riders on the road and in the rest of our organisation.

My organisation is made up of people from many different countries and cultures. Our values help create a common focus and perception of how we do things. This is essential to our success.

THE TEAM

Since 2006, McDonald’s has sponsored Team Amore & Vita (even becoming part of the name of the team). Led by me and my father Ivano and directed by former pro rider Roberto Pelliconi, the cycling team shares with McDonald’s a global reach and embodies the common themes of experience, results and teamwork as we compete in more than 80 races per season around the world.

Team Amore & Vita – McDonald’s riders and staff reflect the global nature of McDonald’s business and its employees, with representatives from Italy, Canada, France, Poland, Russia, Ukraina, Albania, Uzbekisthan, Sweden, Lituhania, Moldavia, Denmark and South Africa. Our cyclists are some of the most talented and accomplished in the world, and in every race they reinforce the message that they, like McDonald’s, are leaders in their field and committed to excellence in everything they do.